Utah Market Data
What Utah Sellers Actually Net (2026 Data)
There are two ways to measure what a seller got: against the price they finally asked, and against the price they first asked. The difference between those two numbers is the clearest measure of what overpricing costs.
Last updated: August 23, 2026
Quick answer: Across 52 Wasatch Front cities in 2026, homes sold for about 99.0% of their final asking price but only 97.1% of their original asking price. That roughly 1.9 point gap is price reductions, and on the median Wasatch Front home near $547,500 it works out to about $10,443.
By Kris Bowen, Real Estate Broker, LPT Realty, 23 years Utah real estate. Data through July 2026.
Almost every “sale to list ratio” you see quoted uses the final list price, the number after any reductions. It flatters everyone. The more useful comparison is against the price the seller first asked, because that captures what the market thought of the original number.
The gap, city by city
Sorted by the widest gap between original and final list price.
| City | % of original list | % of final list | Gap (pts) | Median DOM | Median price |
|---|---|---|---|---|---|
| Alpine | 92.1% | 96.5% | 4.4 | 52 | $1,469,000 |
| Woodland Hills | 94.7% | 97.9% | 3.2 | 82 | $990,000 |
| Stansbury Park | 96.5% | 99.5% | 3.0 | 62 | $496,250 |
| Elk Ridge | 95.8% | 98.8% | 3.0 | 64 | $697,500 |
| Ogden | 96.1% | 98.7% | 2.6 | 44 | $375,000 |
| Holladay | 95.3% | 97.9% | 2.6 | 38 | $832,400 |
| Lindon | 96.2% | 98.7% | 2.5 | 42 | $727,450 |
| Cedar Hills | 96.5% | 99.0% | 2.5 | 25 | $728,960 |
| Centerville | 96.6% | 99.0% | 2.4 | 42 | $587,145 |
| Payson | 97.1% | 99.4% | 2.3 | 49 | $467,600 |
| Clearfield | 96.9% | 99.2% | 2.3 | 38 | $411,000 |
| Cottonwood Heights | 96.6% | 98.9% | 2.3 | 38 | $777,500 |
| Layton | 97.0% | 99.2% | 2.2 | 37 | $499,900 |
| Murray | 96.4% | 98.6% | 2.2 | 39 | $524,250 |
| Provo | 96.3% | 98.5% | 2.2 | 35 | $494,950 |
| North Ogden | 97.1% | 99.2% | 2.1 | 44 | $532,000 |
| Springville | 97.2% | 99.3% | 2.1 | 40 | $468,250 |
| Draper | 96.4% | 98.5% | 2.1 | 34 | $830,000 |
| South Jordan | 97.0% | 99.1% | 2.1 | 43 | $627,500 |
| Eagle Mountain | 97.8% | 99.8% | 2.0 | 48 | $505,288 |
| West Valley City | 97.3% | 99.3% | 2.0 | 37 | $461,500 |
| Sandy | 96.6% | 98.5% | 1.9 | 30 | $650,000 |
| American Fork | 97.2% | 99.1% | 1.9 | 42 | $500,000 |
| Kearns | 97.9% | 99.8% | 1.9 | 41 | $430,000 |
| Salt Lake City | 96.8% | 98.7% | 1.9 | 30 | $595,000 |
| Orem | 96.7% | 98.6% | 1.9 | 40 | $502,000 |
| Tooele | 97.5% | 99.4% | 1.9 | 48 | $420,000 |
| Bluffdale | 97.3% | 99.2% | 1.9 | 39 | $523,450 |
| Millcreek | 96.8% | 98.6% | 1.8 | 31 | $644,000 |
| Bountiful | 96.9% | 98.7% | 1.8 | 34 | $551,500 |
| Highland | 96.2% | 97.9% | 1.7 | 36 | $927,500 |
| Magna | 97.7% | 99.4% | 1.7 | 42 | $440,000 |
| Saratoga Springs | 97.8% | 99.5% | 1.7 | 51 | $501,528 |
| Taylorsville | 97.3% | 99.0% | 1.7 | 33 | $490,500 |
| South Salt Lake | 97.6% | 99.2% | 1.6 | 34 | $475,000 |
| Plain City | 97.8% | 99.4% | 1.6 | 36 | $599,000 |
| Vineyard | 97.6% | 99.2% | 1.6 | 43 | $656,400 |
| South Weber | 97.4% | 98.9% | 1.5 | 37 | $639,423 |
| Lehi | 97.7% | 99.2% | 1.5 | 34 | $579,000 |
| Syracuse | 98.0% | 99.5% | 1.5 | 38 | $585,000 |
| West Jordan | 98.0% | 99.5% | 1.5 | 30 | $535,000 |
| Riverton | 97.5% | 98.9% | 1.4 | 33 | $606,700 |
| Spanish Fork | 98.2% | 99.6% | 1.4 | 40 | $500,000 |
| Pleasant Grove | 97.8% | 99.2% | 1.4 | 29 | $545,000 |
| Kaysville | 97.0% | 98.3% | 1.3 | 24 | $640,000 |
| West Point | 98.5% | 99.8% | 1.3 | 40 | $575,000 |
| Midvale | 97.9% | 99.0% | 1.1 | 33 | $449,900 |
| Salem | 99.1% | 100.2% | 1.1 | 38 | $550,000 |
| Herriman | 97.8% | 98.8% | 1.0 | 55 | $595,000 |
| Farmington | 98.1% | 99.1% | 1.0 | 29 | $674,900 |
| Mapleton | 97.4% | 98.3% | 0.9 | 85 | $476,900 |
| Harrisville | 98.8% | 99.5% | 0.7 | 47 | $414,310 |
Where overpricing costs the most
| City | % of original list | % of final list | Gap | Median DOM |
|---|---|---|---|---|
| Alpine | 92.1% | 96.5% | 4.4 pts | 52 days |
| Woodland Hills | 94.7% | 97.9% | 3.2 pts | 82 days |
| Stansbury Park | 96.5% | 99.5% | 3.0 pts | 62 days |
| Elk Ridge | 95.8% | 98.8% | 3.0 pts | 64 days |
| Ogden | 96.1% | 98.7% | 2.6 pts | 44 days |
| Holladay | 95.3% | 97.9% | 2.6 pts | 38 days |
| Lindon | 96.2% | 98.7% | 2.5 pts | 42 days |
| Cedar Hills | 96.5% | 99.0% | 2.5 pts | 25 days |
Notice the pattern: the cities with the widest gaps also carry the longest days on market. That is not a coincidence. A home priced above what the comparable sales support sits, gets stale, and then sells after a reduction anyway. The seller pays for the experiment twice, once in time and once in price.
What this means if you are selling
- The first two weeks are the whole game. That is when every buyer watching your price band sees the listing as new. Priced right, that is when your strongest offers arrive.
- Negotiating room is mostly a myth. Starting high does not create room, it creates a reduction.
- A slower city is not an excuse to overprice. If anything the days on market data shows the opposite: slow markets punish a high starting price harder, because there is more competing inventory for buyers to choose from.
The practical version: get the price right on day one, and the market rewards you on both numbers. Ask me for a listing review and I will show you the comparable sales your buyers will be comparing you against.
Methodology
Sale to original list price and sale to final list price, year to date 2026, from UtahRealEstate.com RapidStats Monthly Metrics, data through July 2026. Covers the 52 Wasatch Front cities with reported figures. The gap is the simple difference between the two ratios in percentage points, and the dollar figure applies that gap to the median sale price across these cities. Updated monthly.
What Utah Sellers Actually Net (2026 Data) FAQ
Frequently asked questions
-
What percentage of asking price do Utah homes sell for?
It depends which asking price you mean. Across 52 Wasatch Front cities in 2026, homes sold for about 99.0% of their final list price but only about 97.1% of their original list price. The roughly 1.9 point difference is made up of price reductions on homes that started too high.
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How much does overpricing a home actually cost in Utah?
On the median Wasatch Front home near $547,500, the 1.9 point average gap between original and final list works out to roughly $10,443. Homes that price correctly from the start tend to sell closer to their asking price and in fewer days.
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Do homes that sit longer sell for less?
Generally yes, and the data shows the two move together. Cities with the widest gap between original and final list price also tend to carry longer median days on market. Time on market is usually a symptom of price, not a separate problem.
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Should I price high to leave negotiating room?
The data argues against it. Sellers who start above the comparable sales tend to reduce later and still net less against their original number. The strongest offers usually arrive in the first two weeks, when the listing is new to every buyer watching that price band.
Before you pick a price
See what your home should actually list for
The data says the first two weeks decide your number. I will show you the comparable sales your buyers will compare you against, and what each price would likely net.
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